Precedence. If the UK become aware that this is happening on UK soil and they turn a blind eye to it then Russia will keep doing it. Other countries will see that the UK was soft on this and also start doing it.
Then it can spread to other countries and this can become a normal thing, internationally.
One of the reasons the International community was so robust in responding to this is that no country wants this to become the norm, where a government can go around poisoning people they don't like. It could start with spies getting poisoned, then defectors, political opponents and international leaders etc.
Twitter arguments could turn into executions. So it needed to be nipped in the bud, robustly before it became a more widespread way of dealing with things.
Will Russia stop? Probably not, but every other country now knows it's a big no no. It's bad enough than country bug and spy on each other, but in this case a line was crossed. Diplomacy is always the favoured option.
Also, Russia is becoming increasingly aggressive on other fronts. These include Russian hacking, which most IT security guys living in the UK are well aware of. We're constantly dealing with attempted attacks from Russian IP addresses. This involves everything from spamming to ransomware and brute force attacks and attempts to break in to networks and servers. They are also involved in a lot of the ICO crypto scams. Then there's Crimea, Syria and the fact that Russian military vehicles keep on entering our airspace and sea territories without permission. The UK is more than right to be concerned about Russian actions and intentions.