There are three types of people eliglible to vote.

1. Loyal beyond grave
   Such voters go to elections under any circumstance and vote for their party. Populists target at people to become like those ones (as their supporters, of course). Militant trumpists fall there etc.
2. Active voters
   Critical in their thinking thy support more the branch, or direction of politics then a single party (in multiple-parties system). In the system of tw hegemmons (Democrats vs. Republicans) they can switch sides because one goes too far for them.
3. Nihilists.
   They do nothing. Every activity is useless. But they do babble that the government sucks at the very same time...

Populists need to stuff as large part of the electorate as possible to two groups: #1 for their supporters and #3 for the others, Because the nihilists are the boosters.

Lets take a pictures from last presidential elections in CZ in 2018. The results were 51.36% for the winner, 48.63% for the loser. Quite close win. But if we read the numbers correctly we can see that only 34.2% people voted for the winner, 32.39% voted for the loser and 33.4% people didn't give a s*t about it.

Another figure: Brexit. 51.89% for leave against 48.11 for stay. The actual numbers were 37.47% for leave, 34.74% for stay and 27.79% didnt give a s*t.

This way the nihilists open up the doors for "easy profit" of the groups that wouldn't have the chance to win. In the elections above the nihilist electorate could turn the elections upside down (and CZ wouldn't have a grumpy drunk as a president).

The "Vote!" calls you are getting wants you to cast a vote no matter what you are about to vote for. If you go to elections you will reduce the unallocated power of the nihilists to be abused. You just get cards; one chech bussinessman offered a 50l KEG of his beer to any high-school class who promises that most of the students will go to elections. (You know, CZ is the vice-capital of the beer-consumeristan, after Germany.) People here can vote after reaching 18 years of age. Same limit is for smoking and drinking alcoholic beverages. And applying for car/truck/motorbike driving licenses...

The one spending for such cards just want as many people to actually vote so the elections are more representative and less prone to amplification of noise. Imagine it like a sound. Imagine a phone connected to a powerful stereo. Set the phone to low volume and set the stereo to max. Then set the phone to max volume and adjust the stereo to simillar output. Compare the noise and overal quality.

There is quite high chance the activist is against Trump. It may be expected that the silent majority is more against-Trump than pro-Trump. It is expected the Trump supporters are mostly #1 group of militant supporters blind and deaf to any argument agains their God and very few from the #2 group. So there is expected to be a little benefit for Trump, unlike for Biden.

There are three types of people eligible to vote.

1. Loyal beyond grave
   Such voters go to elections under any circumstance and vote for their party. Populists target people to become like these, as their supporters, of course. Militant trumpists fall there etc.
2. Active voters
   Critical in their thinking they support more the branch or direction of politics than a single party (in multiple-party systems). In the system of two hegemons (Democrats vs. Republicans) they can switch sides when party goes too far.
3. Nihilists.
   They do nothing. Every activity is useless. But they do babble that the government sucks at the very same time...

Populists need to stuff as large part of the electorate as possible to two groups: #1 for their supporters and #3 for the others, Because the nihilists are the boosters.

Lets take a pictures from last presidential elections in CZ in 2018. The results were 51.36% for the winner, 48.63% for the loser. Quite close win. But if we read the numbers correctly we can see that only 34.2% people voted for the winner, 32.39% voted for the loser and 33.4% people didn't give a s*t about it.

Another figure: Brexit. 51.89% for leave against 48.11 for stay. The actual numbers were 37.47% for leave, 34.74% for stay and 27.79% didn't give a s*t.

This way the nihilists open up the doors for "easy profit" of the groups that wouldn't have the chance to win. In the elections above the nihilist electorate could turn the elections upside down (and CZ wouldn't have a grumpy drunk as a president).

The "Vote!" calls you are getting wants you to cast a vote no matter what you are about to vote for. If you go to elections you will reduce the unallocated power of the nihilists to be abused. You just get cards; one czech businessman offered a 50l KEG of his beer to any high-school class who promises that most of the students will go to elections. (You know, CZ is the vice-capital of the beer-consumption, after Germany.) People here can vote after reaching 18 years of age. Same limit is for smoking and drinking alcoholic beverages. And applying for car/truck/motorbike driving licenses...

The one spending for such cards just want as many people to actually vote so the elections are more representative and less prone to amplification of noise. Imagine it like a sound. Imagine a phone connected to a powerful stereo. Set the phone to low volume and set the stereo to max. Then set the phone to max volume and adjust the stereo to similar output. Compare the noise and overall quality.

There is quite high chance the activist is against Trump. It may be expected that the silent majority is more against-Trump than pro-Trump. It is expected the Trump supporters are mostly #1 group of militant supporters blind and deaf to any argument against their God and very few from the #2 group. So there is expected to be a little benefit for Trump, unlike for Biden.