When a person is asked questions by a poll, are there any rational reasons why they might lie with their answers in order to achieve their goals for the election?
For example, if they say they are voting for an opposing candidate, but vote for theirs, they know the poll will show stronger bias for the opposing candidate and the opposing candidate may put in less effort to win thinking they have larger support.
In addition, could it result in lower voter turnout for the opposing candidate as people think the opposing candidate will win? Similarly, could there be a higher turnout for their own candidate that appears to be doing worse than they are?