It is difficult for me to realise really how much social media content approves or rejects some political party or person. The content is automatically generated and will always fit what the reader reads most. The consequence is that I have no idea about what most people's position is. And the number of votes does not give the whole story.

Is there any study about which social media content has more impact: the pro-Trump or the anti-Trump?

  • From your comments to Bradley's answer: What do you mean by social media? As I understand it, it involves those media where the content is provided/distributed by the users, even if it is just by linking to other sources. For example, Twitter, Facebook, etc. TV stations, newspapers, etc., even if online, would be called mass media.
    – SJuan76
    Jan 25 '17 at 13:45
  • Sorry, this is impossible to asnwer objectively as-is because you didn't define "impact" in any meaningful way. Most people vote for a party based on their existing total affiliation (basically, what their tribe votes for, on a crude approximation level), not what they read on Facebook - except, they usually see same things on FB that their tribe sees anyway.
    – user4012
    Jan 25 '17 at 16:49
  • @SJuan, I share your definition of social media
    – fffred
    Jan 25 '17 at 18:16
  • @user4012, I am sure that there are measurable quantities that quantify "impact". I do not know them, but I hope answers can describe them.
    – fffred
    Jan 25 '17 at 18:18

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