1

Recently, Justin Trudeau and Benjamin Netanyahu met with Bollywood actors during their respective visits to India.

Given that these meetings won't persuade Bollywood to make movies in Israel or Canada, or contribute much to their already large economies, what political purpose do these meetings serve?

Citations: Prime Minister Benjamin Netanyahu wooed Bollywood heavyweights in Mumbai on Thursday at "Shalom Bollywood", a high-profile official outreach programme by the Israeli government to improve its image abroad.

http://www.aljazeera.com/news/2018/01/benjamin-netanyahu-woos-india-bollywood-stars-180118185445791.html

  • 5
    Let me guess... those were actors that were very, very popular in India? – SJuan76 Feb 21 '18 at 12:05
  • 1
    For Trudeau and Netanyahu, probably because they like their movies, and maybe some production or another could use a foreign actor to play a bad guy. For the studios, it's a no-brainer, meeting heads of state is good press and free advertising. – agc Feb 22 '18 at 6:20
6

Actors are celebrities.

  1. Meeting with a celebrity is often more than enough to convince that celebrity's fans to feel more positively for you, since they take it as tacit or overt show of supporting you.

  2. Separately, if you're a powerful person yourself, meeting with a celebrity will endear you to their fans because they see it as endorsing that celebrity.

Politics is a networking/perception game, and this plays to that aspect of it.

1

Modern politicians want to appear "hip" and "in tune" with the young generation. Netanyahu meeting with Bollywood actors and taking a selfie is part and parcel of that strategy:

"I want all the Bollywood celebrities, producers and stars to join together for a selfie. Let a few hundred million people see the friendship," Mr Netanyahu said.

"Will my Bollywood selfie beat @TheEllenShow Hollywood selfie at the Oscars? @SrBachchan @juniorbachchan @rajcheerfull @imbhandarkar @vivek_oberoi," PM Benjamin Netanyahu captioned the selfie.

The words starting with @ are tags which direct the reader to other twitter feeds. I believe the more tags you use, the more visible your post becomes to twitter readers. Netanyahu might be old (68), but he is no geezer!

Justin Trudeau employed a similar strategy. It appears some twitterers thought it went a little overboard:

Is it just me or is this choreographed cuteness all just a bit much now? Also FYI we Indians don’t dress like this every day sir, not even in Bollywood.

There is even a youtube clip from 2015 of him dancing Bhangra.

In addition to that, Bollywood is cautious when it comes to approaching political issues. Therefore meeting with it is fairly safe. Only three actors, Shah Rukh Khan, Aamir Khan, and Salman Khan refused to meet with Netanyahu in the Shalom Israel event.

The strategy is a double-edged sword. They want themselves to appear cool and funny and their opponents (The BDS Movement, in Netanyahu's case) grumpy and boring. Why complain about "cultural propaganda" when you can dance the night away? The risk is that they instead appear cheesy and fake.

0

Why Justin Trudeau/Benjamin Netanyahu in his Indian visit is meeting with Bollywood actors?

Recently, Justin Trudeau and Benjamin Netanyahu during their Indian visit met with Bollywood actor.

It's the other way around.

Those actors were the ones who met those PMs.

What political purpose does this meet serve?

Given that just this meet won't persuade Bollywood to make movies in Israel or Canada and also it won't contribute much to their already large economy.

If you observe carefully, Muslims actors never met Netanyahu.

Other than that, there are no politics involved from the guests' sides.

  • 1
    Those actors were invited by the respective embassy in India – Nikhil Feb 21 '18 at 16:00
  • @Nikhil, citation needed. – user17569 Feb 21 '18 at 16:47
  • 1
    Prime Minister Benjamin Netanyahu wooed Bollywood heavyweights in Mumbai on Thursday at "Shalom Bollywood", a high-profile official outreach programme by the Israeli government to improve its image abroad. aljazeera.com/news/2018/01/… – Nikhil Feb 21 '18 at 17:01
  • 1
    Another one: instagram.com/p/BfbZ1BUhrQB – Nikhil Feb 21 '18 at 17:05
  • 2
    @Nikhil, why did you post the question then? – user17569 Feb 22 '18 at 19:10

Your Answer

By clicking "Post Your Answer", you acknowledge that you have read our updated terms of service, privacy policy and cookie policy, and that your continued use of the website is subject to these policies.

Not the answer you're looking for? Browse other questions tagged or ask your own question.