Emma Gonzalez at March for our Lives

At the March for our Lives rally, the podium has a sticker - $1.05. It seems unusual to me, a non-American. What is its meaning?

  • 3
    I'll have to downvote this question for lack of preliminary research, as it's quite easy to find the answer to this with a search engine.
    – Fiksdal
    Commented Mar 26, 2018 at 20:59
  • 2
    @Revetahw Yeah, that's fair. But at the time I had no idea it was NRA or Rubio related, or even a recent development. All I could think of was the song Freedom isn't Free ($1.05) which seems related but ... it's not.
    – Coomie
    Commented Mar 27, 2018 at 1:36
  • 1
    I just searched for "1.05 march for our lives". Google even suggested it as I typed 1.05 ma... Interesting question though.
    – Fiksdal
    Commented Mar 27, 2018 at 4:04
  • 2
    @Revetahw And Stack Exchange is supposed to be one of the first sites you find with that search engine.
    – JesseTG
    Commented Mar 27, 2018 at 17:41
  • 1
    @JesseTG Thank you. I agree, Stack Exchange should be the top search result for 50% of searches. A search for "march for our lives $1.05 meaning" returns this page as the top 3 results.
    – Coomie
    Commented Mar 28, 2018 at 0:30

3 Answers 3


As Vox explains it is directed at Senator Rubio, who has opposed the March and their movement, representing the value they believe he has placed on their lives by dividing the number of dollars he has received from the NRA by the number of school children purportedly harmed by his pro-gun stance:

[T]hey came up with it by dividing the amount the National Rifle Association has spent to support Rubio’s campaigns, $3.3 million, by the 3.1 million public and private students in the state. Since Rubio’s first senate bid in 2010, the NRA has spent about $1 million to support his campaigns, and $2.3 million to attack his opponents, according to the Center for Responsive Politics.

  • 28
    Comments deleted. The question is asking for the message behind this symbol. This is not the place to discuss the merit of that message.
    – Philipp
    Commented Mar 26, 2018 at 13:30
  • 10
    Do you mean "the number of school children in the state" (which is what the quote says) rather than "purportedly harmed"?
    – JBentley
    Commented Mar 26, 2018 at 14:48
  • 6
    @JBentley "potentially harmed" might be a better word choice.
    – JAB
    Commented Mar 26, 2018 at 15:15
  • 3
    It might be worth noting that one of the speakers explained the tags; the explanation was very similar to the one here, but maybe a direct quote from the speakers themselves would be better?
    – KRyan
    Commented Mar 26, 2018 at 16:10

The printable PDF on marchforourlives.com explains the meaning behind this symbol:

There are 3,140,167* students enrolled in Florida. Marco Rubio has received $3,303,355** from the NRA. That comes out to $1.05 per student.


*Total number of students enrolled in both public and private Florida schools


  • 15
    Comments deleted. The question is asking for the message behind this symbol. This is not the place to discuss the merit of that message.
    – Philipp
    Commented Mar 26, 2018 at 13:29
  • Ah. Yes, if it does provide the prime source for the reasoning, it's a good answer.
    – grovkin
    Commented Jul 23, 2018 at 2:59

These price tags are meant as a symbol for money that the gun lobby gives to politicians, according to CNN:

Stoneman Douglas freshman Lauren Hogg put it this way as she showed off the tag at the rally in Washington:

“We took the amount of money that [Senator] Marco Rubio took from the NRA, and we divided it by every single student in the state of Florida,” she said. “So, this is how much we’re worth to the Florida government. It’s our price tag.”

The number is disputed, as the CNN article goes on to explain.

  • @grovkin: All answers were posted within three minutes of each other, and (I assume) written independently. They also each refer to a different source.
    – chirlu
    Commented Jul 23, 2018 at 6:56

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .