At the latest local election in England, my school friend ran for office and failed to be elected. Because I've dabbled in marketing, he showed me the leaflet he posted through doors for feedback. I gave my specific opinion on his leaflet and he will take that advice on board for the next campaign.
Afterwards I realised that citing some literature on what aspects tend to be well liked would have been more useful.
Sample questions may be:
- Does the number of pages in the leaflet affect vote share?
- Does the leaflet being in black and white or colour affect share?
- Does the percentage of words dedicated to policy affect share?
So my question is, are there any published studies of what aspects of campaign literature impact vote share in UK local elections?