Was the EU ePrivacy Regulation law subject to prior testing? ePrivacy was introdued in 2009 and updated in 2017. A key goal was:

The new rule will streamline the overload of consent requests for internet users and be more user-friendly, as browser settings will provide for an easy way to accept or refuse tracking cookies and other identifiers.

An early research paper found an increase of 16% in consent request forms on 6500 websites in June 2018.

What pilot testing and research was done to assess the best way to implement the streamlined and user friendly web tracking consent forms?

  • 4
    By "the cookie consent law" do you mean the General Data Protection Regulation (GDPR), which is a fairly massive document, building on existing EU data protection laws, the specific point including (some) cookies as relevant personal data, or the modification to the consent model to require explicit opt-in to process personal data? – origimbo Nov 20 '18 at 14:21
  • The recent change that obliges individual web sites to request consent for personalized advertising cookies. Perhaps it is this EU comission act which was voted in october 2017: europa.eu/rapid/press-release_IP-17-16_en.htm Quote: The so called "cookie provision", which has resulted in an overload of consent requests for internet users, will be streamlined. New rules will allow users... The result seems to be an even greater overload of requests for internet users, so I think there has been some lack of assessement of the law? – aliential Nov 21 '18 at 3:25
  • In that case, I think the magic word you're looking for is the EU ePrivacy Regulation, which still seems to be stuck in committee: lexology.com/library/… The current state is mostly governed by the GDPR, (which passed in 2016 and came into force in May 2018). That regulation is extremely generic and mentions cookies all of once, as an example of a method of tracking which is covered. It's much more to do with behaviour than implementation. – origimbo Nov 21 '18 at 11:40
  • I fear you're still under a misapprehension. The proposal you're talking about isn't law yet. It looks like it was at least discussed in October 2018, but still appears to be being held up by Austria in its role holding the rotating presidency of the EU. eur-lex.europa.eu/legal-content/en/HIS/… The differences in June 2018 were down to the GDPR coming into force at the end of March. – origimbo Nov 21 '18 at 18:30
  • I suggest that you are tangential. Do you think that the mandatory forms will dissapear when the law is policed? you are concerned irrelevant details.The question is not "whether the law which has been passed is yet subject to financial policing"... It was supposed to come into force in april this year, a limit that has been changed to 2019.So within a few months there was a 16 percent increase in consent forms. A pilot assessment would be find the loopholes in the law which encourage companies to increase the number of forms. – aliential Nov 21 '18 at 20:49

You must log in to answer this question.

Browse other questions tagged .