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Has the Brexit Party made any statement on its name as a movement, when Brexit is finally resolved?

It would be expected after several years that 'Brexit' will have lost meaning. I can't think of any party in history becoming established and named by a "short-term" issue and going on to having an entrenched long term support or platform to stand on.

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    More importantly will Change UK have to change their name if they gain power and want things to then remain the same?
    – Jontia
    May 23, 2019 at 15:10
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    Hi, welcome to the site. It's a good idea to take the Tour and visit the Help Center. I doubt that this question is answerable as it stands, as it requires speculation which could not be verified with sources open to the public. If you can edit it to be more on topic for this site it stands a much better chance of staying open.
    – CoedRhyfelwr
    May 23, 2019 at 15:18
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    Interesting, it is sort of like voting to remove the possibility of someone with knowledge giving an answer based on the uninformed opinion that the knowledge does not exist.
    – Brian McMahon
    May 23, 2019 at 15:48
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    Because you are asking ABOUT THE FUTURE and nobody knows it for sure, specially when dealing with politics. It is as simple as that. You can see that the only answer you get is "they could do it... or they could not do it".
    – SJuan76
    May 23, 2019 at 16:23
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    I reworded the body in line with your title. It now asks about any statements from within the party. As such, it's less speculative.
    – JJJ ♦
    May 23, 2019 at 17:12

2 Answers 2

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On December 8th 2019, Farage said in an interview with Sky News that after the UK leaves the European Union (as occurred on the 31st January 2020), the Brexit Party would change its name to the 'Reform Party', and would campaign "for changes to the voting system and the abolition of the House of Lords".

In the same interview, he said that he had already registered the name. However, a search of the Electoral Commission records returns no trace of such a party having been registered by Farage or any of his associates. In addition, it does not appear to have been rejected, and is not listed in the record of current applications either. A search of Companies House does return "The Reform Party Limited", but this company was registered after the interview, and none of the directors include Farage or any of his associates. In contrast, Farage is still a director of The Brexit Party Limited.

So in conclusion, according to Nigel Farage, the new party will be called 'The Reform Party', and has already been registered. However it is unclear what Farage meant by 'registered', as neither Companies House nor the Electoral Commission seem to have any record of the registration.

November 2020 Update:

At the beginning of November, Brexit Party chairman Richard Tice along with leader Nigel Farage published an article in the Telegraph, stating that they would seek to rename the party to "Reform UK". Details of the application are not yet available on the Electoral Commission's website, however, the Telegraph also published comments from the commission:

On Sunday night a spokesman for the Electoral Commission said: "The Brexit Party has submitted an application to change its name to 'Reform UK'. If we are satisfied the application contains all of the information required by law, it will be published online. The application has yet to be assessed, this may take up to six weeks.

"Applications to register a new political party name are subject to detailed assessment against the criteria set out in law. When we receive an application to register a new party name, the details of the new name are published online so members of the public can input their views."

January 2021 Update:

On January 4th, the Electoral Commission approved The Brexit Party's application for the identity mark "Reform UK". This decision was published on the 6th, and comments from Farage were published by the BBC:

"This is great news and the perfect time in the New Year.

"The need for reform is greater than ever as we try to recover from Covid.

"We have a huge opportunity as a nation post-Brexit, but there are many areas of the UK that need real, bold reform: our economy, House of Lords, BBC, civil service, the voting system to mention a few."

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On your chief assumption of the Brexit party becoming a major party:

  • If Brexit does not happen, they keep the name until it does happen, or the topic loses steam politically.
  • If there is some kind of deal that effectively only takes the UK out in name only, but leaves all of the legal ties and responsibilities in place, the party keeps its name until a complete and proper Brexit happens, or the topic loses steam politically.
  • If there is a no-deal Brexit, the party either dissolves completely (job done) or changes its name to some kind of patriotic based title and carries on under a different guise with a heavily modified agenda.

This is all speculation ofcourse based on an uncertain assumption.

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    Have they mentioned the possibility of dissolving if Brexit is brought to a conclusion that is satisfactory to the party?
    – Brian McMahon
    May 23, 2019 at 15:35
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    @BrianMcMahon, I'd be amazed if anybody has thought that far ahead.
    – ouflak
    May 23, 2019 at 15:41
  • If no-deal Brexit happens being associated with it or considered responsible for the pointless mess would be a PR nightmare. Unless there would be really convincing way of shifting the blame, then such party would have to go into hiding.
    – Shadow1024
    May 25, 2019 at 19:49

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