I am an American. In America, the term “neoliberal” is not used at all in common political conversation. I encounter it solely when speaking to people from other countries on the Internet. It seems to describe certain aspects of (at least claimed) “free-market” or “capitalist” ideology held by politicians that are disliked by the person using the term.
Unlike other “neo-“ terms with which I am familiar (mainly “neoconservative”, as that is actually used in the United States by some people to identify themselves), I have never heard of a person or a movement that identifies themselves as “neoliberal”.
Has anyone ever used the term “neoliberal” to identify themselves? Is this word ever used non-pejoratively? Why do people who do not like what the “neoliberals” want so compelled to call them “neoliberal”?