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In what ways will social media impact the election for president, and will it help Biden or Trump more?

I have been doing some research on it and in the last election, and in the following Wikipedia article, it shows the campaigns of both Trump and Hilary Clinton. According to the article, it seems like Trump was more effective on social media than Clinton was. Do you think that Biden will take that edge from Trump in the 2020 presidential election?

Link below to earlier referenced Wikipedia article:

https://en.wikipedia.org/wiki/Social_media_in_the_2016_United_States_presidential_election#:~:text=President%2Delect%20Donald%20Trump%20utilized,than%20%5Bhe%5D%20spent%22.

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    Are you assuming that social media are neutral platforms? – AES Oct 29 '20 at 12:42
  • No. I am just curious as to which presidential candidate has the edge in social media. – Kermit Oct 29 '20 at 13:15