Romanian has recently held the general elections and a far-right party managed to enter the Parliament. This is not a surprise in itself since the COVID-19 crisis helps rising the popularity of such parties.
However, what was more surprising is that there many journalists, analysts, and even politicians that were quite surprised by the party entering the Parliament:
Few had heard of the far-right populist party the Alliance for Romanian Unity (AUR) until Sunday evening when it stunned Romania at the ballot box in parliamentary elections.
The little-known AUR, an ultranationalist party that proclaims to stand for 'family, nation, faith, and freedom,’ rose from obscurity to take almost 9% of the overall vote.
This happened because they did not use any classic channel such as national TV or radio stations and focused on social media. Even there, many simply did not hear about AUR party because their "bubble" was not targeted by their campaign.
I am wondering if this has ever happened in Europe before or Romania sets an interesting first time in entering the legislative body by relying almost exclusively on social media.