Russia is being called out as blackmailing by the West.
The West is being called out as blackmailing by Russia.
i.e. no real difference in as far as the economic actions themselves (plenty of massive ethical differences in the war though) , but of course each side is going to play up how it's right and the other wrong.
In international relations, playing up to the gallery is par for the course. It works fairly well because the main influence target is typically a country's own people. Other people listen to their own governments and governments on all side hopefully see through the surface level verbiage. Third party country's people may listen to either side and there it helps to have built up some goodwill over time.
This is also about sovereign nations bickering and grandstanding. There is no central authority or judge that is going to be handing out a decision that says "well, we are throwing out this case because you are actually a hypocrite, because...".
The other thing to keep in mind is that Europe is not totally unified on Russian energy. Even before this started, plenty of countries (say group A) were criticizing others (say group B) on their reliance on Russian energy. Plenty of Russia gas is still being bought.
Calling out Russia as an unreliable supplier is a way to get group B countries to phase out gas.
p.s. It's even funnier when you realize VDL is calling out Russia for shutting off Russian gas while Europe is internally trying get its recalcitrant buyers of Russian gas to do just that, shutting off Russian gas.
p.p.s. There might also be some real differences when it comes to contractual obligations, that's harder to say. Oil and gas is often bought on long term contracts whereas say, Apple, doesn't have "a contract to sell iPhones in Russia". Then again Russian central bank funds are probably "contractually theirs" too.
p.p.p.s About that notion of goodwill. One thing that "the West" is getting to realize with this is that, while few nations are fond of Russia's war, some in the "global South" perceive Western outrage as double standards when it comes to military operations abroad, refugee acceptance, civilian casualties, etc... African and South American nations are, for example, often sitting this one out in the UN votes. Here's a Feb 25th snippet from Al Arabiya (a Saudi newspaper). I am not endorsing it, nor that paper, but it gives a notion of how others can see it.