Suppose a Western company wants to sell their products to another country, presumably non-Western.
Say, a company based in the UK wants to sell a missile system to the Saudis.
I can see two scenario here -
- talk to the UK government and tell them to press Saudis to purchase
- talk to the Saudis and tell them to press UK government
Whom do they first obtain consent from: the government of the country they're based in, or the potential customer?