A recent(ish) poll of American TV viewers conducted by Brand Keys showed that an overwhelming majority of Americans surveyed (representing those who watch at least three different networks per week) rated Fox News as far and away the most trustworthy source of information out of the major American news networks.
It stands to reason that viewers would be less likely to watch news on networks that they rate as less trustworthy and more likely to watch news on networks that they consider more trustworthy. It may also be instructive to note that trustworthiness ratings seem to mirror actual viewer ratings.
Fox News was ranked the “most trusted” American TV news brand in the United States, and was second overall, behind only the British-based BBC, according to a new study.
The Research Intelligencer study, conducted via Brand Keys, analyzed 4,012 viewers who rated both broadcast and cable news organizations that they watch at least three times per week to determine how those brands resonated from a trust standpoint. Ninety percent of the viewers surveyed said they trusted the BCC, with 87 percent saying they trusted Fox News.
PBS finished third with 86 percent, followed by Bloomberg and MSNBC, to join BBC and Fox News among the five most trusted TV news brands, according to the study. The three major broadcast are listed next, with CBS’s 72 percent topping both NBC and ABC.
