A recent(ish) [poll of American TV viewers conducted by Brand Keys][1] showed that an overwhelming majority of Americans surveyed (representing those who watch at least three different networks per week) **rated** **Fox News as far and away the most trustworthy source of information out of the major American news networks.**

It stands to reason that viewers would be less likely to watch news on networks that they rate as *less trustworthy* and more likely to watch news on networks that they consider *more trustworthy*. It may also be instructive to note that trustworthiness ratings seem to mirror actual viewer ratings. 

> Fox News was ranked the “most trusted” American TV news brand in the
> United States, and was second overall, behind only the British-based
> BBC, according to a new study.
> 
> The Research Intelligencer study, conducted via Brand Keys, analyzed
> 4,012 viewers who rated both broadcast and cable news organizations
> that they watch at least three times per week to determine how those
> brands resonated from a trust standpoint. Ninety percent of the
> viewers surveyed said they trusted the BCC, with 87 percent saying
> they trusted Fox News.
> 
> PBS finished third with 86 percent, followed by Bloomberg and MSNBC,
> to join BBC and Fox News among the five most trusted TV news brands,
> according to the study. The three major broadcast are listed next,
> with CBS’s 72 percent topping both NBC and ABC.

[![enter image description here][2]][2]


  [1]: https://www.foxnews.com/entertainment/new-survey-shows-fox-news-more-trusted-than-msnbc-cnn
  [2]: https://i.sstatic.net/uk7qK.png