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3

With the regard to the updated question, which is now squarely about perceptions-only, I also have to say that while using country "rep" as a proxy (as suggested in CDJB's answer), there are sometimes caveats. Consider for example how the US is perceived/rated as a country in the world vs how Trump's governments/administration is perceived: This question ...


5

This has been explored by Berens et al. [1], from the Reputation Institute, the publishers of the annual RepTrak country reputation rankings. In their chapter in the International Place Branding Yearbook 2011, they provide an overview of their methodology, which seeks to measure a country's reputation in much the same way that one might measure the ...


1

The short answer is that back at the fall of the USSR (during HW Bush's administration), Russia transitioned from a socialist to a capitalist state. It was no longer an ideological foe which had to be opposed on every front across the world; it was now an economic competitor vying with the US in international markets. And not even a particularly strong ...


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